Fifteen years ago, I entered the world of software training. Freshly armed with a laptop, copious handouts, and a projector the size of a microwave; I crammed my kit into a suitcase and proceeded to travel the length and breadth of the country. I kept Flybe in business and racked up enough BP points to treat myself to free Ginster’s and Ribena once a month. Why? Because it delivered value, customer engagement, and customer understanding.